When marketing your property you will likely have two primary means of reaching prospective buyers. One will be through a direct approach of using various media channels to promote your home directly to buyers. This might be through the MLS (Multiple Listing Service), Broker Websites, Agent Websites, Search Portals (Zillow, Trulia, Realtor.com, etc.), Syndication Services like Listhub or E-mail Property Alerts. The other would be to promote your property to real estate agents who are likely to be working with the buyer for your property. According to a 2013 survey performed by Ward Research, 50% of homebuyers learned about their home through an internet source and 32% through their real estate agent.
For this reason you want to work with a real estate professional who knows how to promote your property both online and to other real estate agents.
Online promotion begins with having a story about your property and being able to share it with the world. What is it that makes your home special? Is it the location or view? Does it have a unique design or style of architecture? Perhaps it is an investment property that provides an incredible rate of return. Whatever the story is, be sure to capture its appeal through photos, video, a 3D walk through and great copy and put it out for the world to see.
Once all the collateral is ready be sure to use all channels of online promotion to generate interest and a following. The internet is the most powerful and cost effective means of marketing your property.
When promoting your property to real estate agents you need to know who to target. Much like understanding which buyers might be interested in your property, you also want to know which agents are most likely to be working with buyers for your home. You can start by finding statistics on real estate agents via the MLS to determine who sold the most properties in the neighborhood. This is a great starting point of whom you are going to send your marketing collateral to. Sending them an e-flyer with links to your property website and video or 3D Walk through is an effective means providing online promotion tools to the agents who will sell your home.
For more information about how to attract homebuyers online please contact us.
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