The Importance of Referrals

A referral is quite simple: it can be as easy as telling a friend about your positive experience or possibly telling your real estate professional about a co-worker who is getting married and soon to be looking for a new home.

A referral, simple…like a “shaka” (“hang loose” sign) – this informal and friendly greeting in the local culture can instantly create a personal “connection” between two people (many times complete strangers), express gratitude (“thanks brah!”) and “free” to the individual taking action to make the gesture, as well as, to the recipient.   Imagine this: if your friend is the little “pinky” finger and your trusted advisor, real estate professional is the “thumb” — they are BOTH “connected” by you!

shaka icon. hang loose hand sign and symbol, Shaka Hand, shaka laka symbolAt the same time, however, a referral is quite complex. A personal referral of a service or product among friends is an act of social belonging, reciprocity and trust. Human beings are inherently social creatures: we seek social connection and community — it’s just built into whom we are inside. We constantly seek and strive to become a member in good standing of a team, club, organization, community… and some say even back to “tribe”. At some level, the emotional reward of feeling part of a group — belonging, acceptance and even recognition is irresistible.   We will generally engage in social action (e.g., making a referral), gathering social capital (trust, recognition) provided the perceived social risks (rejected, ignored, jeopardized position of good standing) are not too steep.

Wow, this is deep, but to help you get back to “simple” and to ease your anxiety, the Choice Group is happy to share with you that over 32% of our real estate business (about one of every three clients) is from referrals, that’s right – trusted folks like you who have told their friends and colleagues about their positive experience in buying and/or selling their home or investment property with us. While another 41% of our real estate business is from our personal and professional sphere of influence including current and past clients.   It really is just that – a simple referral of a trusted advisor and professional.

We would love to hear from all of you! You currently may not be looking to buy or sell your home, but as the locals say, “garans ball-barans” (it’s guaranteed) you know someone who is – just think of those experiencing a real life event (marriage, new baby, new job, divorce, retirement, change in health, etc.…) that will benefit from our professional real estate services. Share our success with your friends and family. We are committed to excellent client service and collectively have over 29 years of local real estate experience.

Shaka brah!





About the Author

Brandon Lau grew up in Kailua and currently resides in Honolulu with his wife Andee and children Caylah, Elijah, and David. His eighteen years in real estate led him to become a Partner at ChaneyBrooks Choice Advisors. Over the past 10 years he has developed the team and systems that has created a high level of service and value for his clients.

What differentiates Brandon and his team is his consultative approach to real estate. He advises clients with relevant data and expert insight to help them make the best choices in real estate. Good choices in planning for long term dispositions, negotiating for the best price or knowing when not to pursue an investment are ways his consultative services will give you an advantage in the marketplace. His bottom line is providing service with the utmost integrity and expertise.