The Seven Second Rule

We’ve all heard of the five second rule. We use this rule to teach our kids that a slow reaction to pick-up a dropped morsel, is a lost opportunity. Well, the second second rule can be just as important, especially in the realm of real estate. This alludes to the first seven seconds that a home buyer is viewing a property. If the first seven seconds does not result in a favorable impression it is a probable lost opportunity. So just how can a home seller take advantage of the first second seconds?

1. Improve Your Street Appeal. Be sure that you clean your front lawn, trim your trees, and power wash your entryway. It also helps to remove any shoes and slippers which may clutter the front door area. Put some potted plants and possibly a small bench to make the entrance inviting. If you have extra cars be sure to park them down the street to provide a clean and clear driveway.

2. Improve Your Lighting. If your home lacks natural lighting from windows be sure to purchase extra floor lamps to brighten up the place. As a person opens the front door their eyes will be drawn to the well lit areas. Typically the front door light is a neglected fixture. Make sure it is not old and rusty and invest in something modern or classic.

3. Have A Soft And Natural Scent. If you have any air fresheners or candles be sure that is is a soft natural scent. Many times the way a home smells will give an impression if it is well cared for or if it is old and musty.

For more tips on making a good first impression contact us: (808)739-4174 |

About the Author

Brandon Lau grew up in Kailua and currently resides in Honolulu with his wife Andee and children Caylah, Elijah, and David. His eighteen years in real estate led him to become a Partner at ChaneyBrooks Choice Advisors. Over the past 10 years he has developed the team and systems that has created a high level of service and value for his clients.

What differentiates Brandon and his team is his consultative approach to real estate. He advises clients with relevant data and expert insight to help them make the best choices in real estate. Good choices in planning for long term dispositions, negotiating for the best price or knowing when not to pursue an investment are ways his consultative services will give you an advantage in the marketplace. His bottom line is providing service with the utmost integrity and expertise.